RedDog Adult Pet Food

Packaging Design for Modern Pet Food

The core of the package design is the Roman numeral 1, located in the visual center of the package. This numeral represents new content and a fresh start, symbolizing the use of the most advanced materials. The simplified pictures on the package indicate whether it is suitable for cats or dogs, providing clarity for pet owners. The sharp contrast of color tones enhances visual recognition.

The package itself is a PET octagonal sealed doypack with a sealing brace, allowing for repeated opening and sealing to maintain freshness. The pet food is made using a freeze-drying spraying process, ensuring excellent palatability. The use of fresh meat processed within four hours further enhances the quality of the product.

Interaction between pets and their owners is a common and close relationship in modern society. RedDog Adult Pet Food aims to attract consumers who prioritize pet food quality. The package design intuitively showcases the product's quality, adding extraordinary value to the overall experience.

The project for RedDog Adult Pet Food was established on June 25, 2021, and the final design was determined on July 9, 2021. The design team focused on developing a new nutritional formula staple food that redefines the standards for cats and dogs' diets, providing a high-quality foundation for their healthy eating habits.

The package design faced the challenge of enhancing brand recognition while showcasing high quality. The solution was to use the Roman numeral 1 as the core design element, creating an identification symbol with high recognition. Additionally, the typographic design adhered to the strict requirements of pet staple food packaging.

The RedDog Adult Pet Food packaging design has been recognized for its excellence. It was awarded the Bronze A' Design Award in the Packaging Design category in 2022. This prestigious award is bestowed upon outstanding and creatively ingenious designs that authenticate experience and resourcefulness. The design exhibits strong technical and creative skills and contributes to quality of life improvements, making the world a better place.